Nicole Vaugeois was the Associate Vice President of Research at Vancouver Island University. She formerly held an Endowed Chair position as the BC Regional Innovation Chair in Tourism and Sustainable Rural Development at VIU and was the Director of Strategic Initiatives for the World Leisure Centre of Excellence in Sustainability and Innovation. Active in her community, she is currently a Board member of the Travel and Tourism Research Association (Canadian Chapter), the BC Rural Network and Innovation Island. She formerly served on the Board of Tourism Vancouver Island and held an appointment to BC's Tourism Research Taskforce. Ms. Vaugeois holds a Bachelor of Arts from the University of Alberta, a Master of Arts in Tourism Planning from CHN The Netherlands and a PhD from Michigan State University.